British American Tobacco Nigeria
|Sales, Trade Marketing, Distribution & Brand Activation Lead
Nigeria
Summary
Led comprehensive sales, trade marketing, and distribution strategies to significantly expand market reach and activate brands for British American Tobacco Nigeria.
Highlights
Achieved significant territory growth, increasing volume by 12% year-over-year (vs SPLY) through strategic sales and marketing efforts.
Exceeded volume and distribution targets by strategically managing top-up stock sales and optimizing distribution sales representatives' performance.
Implemented comprehensive Trade Marketing & Distribution (TM&D) strategies, enhancing product availability, freshness, and visibility across all covered and untapped markets.
Conducted daily customer performance reviews and target deployments, ensuring alignment with strategic objectives and driving consistent field team productivity.
Enhanced capabilities of distribution representatives, empowering them to drive retail advocacy and strengthen customer relationships, leading to improved market penetration.
Developed and executed targeted retail programs and territory-specific business development initiatives, fostering sustained growth and competitive advantage.
Identified and cultivated new customer and consumer bases in virgin and untapped locations, expanding market reach and securing future revenue streams.
Resolved complex consumer and customer complaints efficiently, maintaining high satisfaction levels and mitigating potential business risks.