Tina Nkeiru Ejiofor

Results-driven Sales & Trade Marketing Leader | Brand Activation & Distribution Specialist

Lagos, NG.

About

Highly accomplished Sales and Trade Marketing Leader with over a decade of experience in driving market penetration, brand activation, and distribution excellence across diverse territories. Proven track record of cultivating strong relationships with trade partners and distributors, consistently exceeding sales targets and expanding market share. Adept at leveraging strategic planning and exceptional interpersonal skills to achieve significant commercial growth and enhance customer satisfaction.

Work

British American Tobacco Nigeria

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Sales, Trade Marketing, Distribution & Brand Activation Lead

Nigeria

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Summary

Led comprehensive sales, trade marketing, and distribution strategies to significantly expand market reach and activate brands for British American Tobacco Nigeria.

Highlights

Achieved significant territory growth, increasing volume by 12% year-over-year (vs SPLY) through strategic sales and marketing efforts.

Exceeded volume and distribution targets by strategically managing top-up stock sales and optimizing distribution sales representatives' performance.

Implemented comprehensive Trade Marketing & Distribution (TM&D) strategies, enhancing product availability, freshness, and visibility across all covered and untapped markets.

Conducted daily customer performance reviews and target deployments, ensuring alignment with strategic objectives and driving consistent field team productivity.

Enhanced capabilities of distribution representatives, empowering them to drive retail advocacy and strengthen customer relationships, leading to improved market penetration.

Developed and executed targeted retail programs and territory-specific business development initiatives, fostering sustained growth and competitive advantage.

Identified and cultivated new customer and consumer bases in virgin and untapped locations, expanding market reach and securing future revenue streams.

Resolved complex consumer and customer complaints efficiently, maintaining high satisfaction levels and mitigating potential business risks.

Afrisec

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Personal Assistant

Lagos, Lagos, Nigeria

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Summary

Provided critical administrative and executive support, ensuring efficient operations and seamless communication for senior management at Afrisec.

Highlights

Managed and optimized complex personal and professional calendars, ensuring timely attendance at all meetings and events.

Streamlined communication by efficiently handling all incoming and outgoing correspondence, including physical mail, emails, and faxes.

Managed a high volume of daily phone calls, accurately documenting details and relaying critical messages to ensure effective communication.

Attended key business meetings to accurately record minutes and action items, facilitating clear communication and follow-up.

Multichoice Nigeria

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Customer Service Representative

Nigeria

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Summary

Delivered exceptional customer service by effectively resolving inquiries and maintaining positive customer relations for Multichoice Nigeria.

Highlights

Managed and resolved a high volume of inbound customer inquiries, achieving efficient and positive outcomes for service-related issues.

Maintained strong customer relations by providing accurate and timely information, enhancing overall satisfaction and loyalty.

Systematically logged all customer interactions and critical information, ensuring comprehensive data for follow-up and service improvement.

Education

University Of Lagos

Lagos, Lagos, Nigeria
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Masters Diplomacy and Strategic Studies

University of Lagos

Lagos, Lagos, Nigeria
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BA Ed English

Certificates

Creative approach to problem solving

How to tell Stories that win market share

LinkedIn Learning

How to present and Stay on Point

LinkedIn Learning

Time Management Tips Following through

LinkedIn Learning

Positive conversation with challenging customers

LinkedIn Learning

Mastering Self-Motivation

LinkedIn Learning

Skills

Customer Relationship Management

Effective customer management and development, Customer service, Complaint resolution, Stakeholder engagement, Client retention.

Brand Management & Activation

Ability to successfully launch/build new brand, Marketing development, Market expansion, Brand visibility, Retail advocacy.

Sales & Distribution Strategy

Sales leadership, Distribution management, Territory management, Target achievement, Market penetration, Inventory management, Effective field force management.

Business Development

Strategic planning, Market analysis, New market entry, Growth initiatives, Partnership development.

Operational Efficiency

Performance review, Process optimization, Data logging, Administrative support, Calendar management, Correspondence handling.

Technical Proficiency

SFA (Rcs8).

Interests

Hobbies

Reading Movies, Crypto trading, Surfing the internet.